Heath Robinson’s Commercial Art

Heath Robinson (1872–1944) is fondly regarded for his mischievous, gently comic illustrations that have been enjoyed for generations. For the first time the advertising work of this incredibly versatile artist takes centre stage in Heath Robinson’s Commercial Art: A Compendium of his Advertising Work by Geoffrey Beare.

For a diverse range of clients, Robinson’s inventiveness, humour, artistic skill and professionalism made him the obvious choice to advertise their products, which ranged from asbestos cement roofing to bread. Exploring the myriad companies which engaged Robinson’s services, this book underlines the artist’s significant contribution to Britain’s cultural life and includes a complete list of Robinson’s advertising clients and the work he undertook for them.

Fig 185_Heath Robinson at work on one of the panels for the Empress of Britain cocktail bar

Heath Robinson at work on one of the panels for the Empress of Britain cocktail bar, 1930/31.

Fig 86_Moss Bros Cover

The cover of the booklet Behind The Scenes at Moss Bros with Heath Robinson, 1936

Fig 114_The gentle art of making feather beds002

The Gentle Art of Making Feather Beds, date unknown

Fig 124_An advertising brochure for Clarkhill water heaters

‘With a Clarkhill You Will Have Cheap and Unlimited Hot Water’, from This is a complicated way to obtain hot water, but . . ., c.1921.

Fig 236_A perfect picnic on the week-end all-weather tandem

‘A Perfect Picnic on the Week-End All-Weather Tandem’, published in Hercules Cycle Magazine, 1935

Fig 244_4 Fragrance which all enjoy

‘The Twelve Virtues of Chairman, No. 4. – Fragrance which all enjoy’, published in Punch, 20 October 1915.

Fig 72_Sandy Macdonald001

‘The Twelve Virtues of Chairman, No. 4. – Fragrance which all enjoy’, published in Punch, 20 October 1915.

 

Heath Robinson’s Commercial Art will be available in September 2017, but can be preordered from our website now for £40.00 (free UK delivery).

Heath Robinsons Commercial Art

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